One spring evening, James went out for a run. As he was running up his last hill, a block away from his house, a shiny glimmer caught his eye. It was a syringe. He was used to the beer cans, liquor bottles, and fast-food containers, but the needle that he almost stepped on made the hairs on his neck stand on end.
Kids walk on these sidewalks to school, he thought, and they are exposed to this culture of carelessness. Lives are at risk, and something needs to be done. The city designated people responsible for cleaning up this stretch of road, but James was always surprised by the amount people that discarded trash out their window.
James studied advertising, public relations, and marketing as a communication student at the University of Colorado Denver. He knew that advertising had a lot to give to the world, focusing on corporate social responsibility and impression revenue. Advertising could fix this stretch of road. And enhance lives in every community they served
Provide Companies Opportunities to Build Social Proof.
We all get junk mail or flyers promoting a brand that has something of value to offer. But what if you only had to print one big flyer and pay a company to pick up others discarded ads. Maybe we could inspire a community to care a little more about its image. And maybe if a community cared about its appearance, people would be better, we could tip the scales for a better quality of life for more.
We have approached many small business owners with this idea - but rather than jumping in, they want to do what everyone else is doing. We've always had an aptitude for technology and communication, so we exceed their expectations, but our cause is what drove us into the business. We are genuinely looking for innovative companies to do business. Over the last four years, we've discovered that a mix of actually doing good in the world and covering it with social media is the best social proof.