One spring evening James went out for a run. As he was running up his last hill, a block away from his house, a shiny glimmer caught his eye. It was a syringe, he quickly jumped to avoid coming into contact with is needle. He was use to the beer cans, liquor bottles and fast food containers, but the needle that he almost stepped on made the hairs on his neck stand on end.
Kids walk on these sidewalks to school, he thought, and they are being exposed to this culture of carelessness. Lives are being put at risk, and something needs to be done. The city designated people responsible for cleaning up this stretch of road but James was alway surprised by the amount people that discarded trash out their window.
James studied advertising, public relations and marketing as communication student at the University of Colorado Denver. He knew that advertising had a lot to give to the world focusing on subjects like Corporate Social Responsibility and impression revenue. Advertising could fix this stretch of road.
Provide Companies Opportunities To Build Social Proof.
We all get junk mail or flyers promoting a brand that has something of value to offer. But what if you only had to print on big flyer and pay a company to pick up other peoples discarded garbage. And maybe we could actually inspire a community to care a little more about its image. And maybe if a community cared about its image people would be better we could tip the scales for a better quality of life for more.
We have approached many small business owners with this idea - but rather than jumping in they want to do what everyone else is doing. We've always had a aptitude for technology and communication so we exceed their expectations but our cause is what drove us into business. We are truly looking for innovative companies to do business with because over the last four years we've discovered that a mix of actually doing good in the world and covering it with social media is the best social proof.